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Snapchat and YouTube have officially signed on to Numeris’ National Video Audience Measurement (VAM) solution, as the agency continues to expand cross-platform measurement. The digital platforms join Prime Video , which was the first streamer to sign onto VAM late last year. Numeris said in an announcement Wednesday that VAM is establishing itself as the essential industry dataset to understand how Canadian audiences are engaging with video across every platform, device, and viewing environment. “We are thrilled to welcome Snapchat and YouTube to VAM. Our goal at Numeris is to create a universal third-party, transparent and trusted number to represent all video consumption in the Canadian market,” said Chief Growth Officer Sue Haas. “To achieve this, we require participation and endorsement from all media owners, and these exciting new partnerships support our vision and demonstrate the value and strength of our VAM data to the industry. The Canadian market is asking for a level playing field for measurement, and we’re building it.” “Our advertisers know that Snap captures a unique, highly engaged audience of more than 13 million monthly active users in Canada. By integrating with VAM, we are providing our clients with rigorous, third-party validation,” added Bob Cornwall, Country

At a time when traditional advertising struggles to cut through clutter, a new study by Snap Inc. and Kantar India reveals that Augmented Reality (AR) is reshaping how brands engage with consumers. The State of AR in India report highlights that 92% of Indian consumers believe AR will transform how they shop, learn, or connect online, with Gen Z leading the adoption curve. Unlike passive ad formats, AR drives active, voluntary engagement. According to the study, AR Lenses deliver over 2X higher effectiveness and 3X greater efficiency in capturing attention compared to other formats. Notably, 3 in 5 Gen Z users say AR keeps their attention longer than regular posts, making it a powerful antidote to ad fatigue in a skippable digital ecosystem. AR is not just about grabbing attention — it’s influencing consumer choices. 2 in 3 Gen Z respondents say AR helps them decide whether to try or buy a product, while also improving product understanding. Importantly, AR experiences in India often tie into cultural moments like festivals and local events, giving brands contextual opportunities to connect meaningfully. Soumya Mohanty, Managing Director & Chief Client Officer, South Asia, Insights Division, Kantar, noted: “AR enhances understanding, builds believability, and

A study by Snap Inc. and Kantar highlights the growing role of augmented reality (AR) in addressing ad fatigue among Gen Z audiences in India. Titled State of AR in India, the report finds that 92% of Indian consumers believe AR will influence how they shop, learn, and interact online. The format is emerging as a key tool for brands seeking higher engagement in a cluttered digital environment. The study indicates that AR formats, particularly lenses, generate higher levels of active attention compared to traditional ad formats. Among Gen Z users, 3 in 5 respondents said AR holds their attention longer than standard posts. Beyond engagement, AR is also influencing purchase behaviour. The report notes that 2 in 3 Gen Z users say AR helps them better understand products and informs their decision to try or buy. Soumya Mohanty, managing director & chief client officer, South Asia, Insights Division, Kantar, said: “The data shows that AR is reshaping consumer decision-making in measurable ways. It enhances understanding, builds believability, and increases intent, three critical drivers of conversion. For marketers, this represents a significant opportunity to rethink how immersive formats can drive effectiveness across the purchase journey, not just awareness.” Adding on

April 6, 2026, 4:31 a.m. CT A 27-year-old former Shallowater band teacher accused of sexually abusing at least two students was indicted on state felony charges and may also face federal charges. A Lubbock County grand jury returned an indictment Tuesday charging Joseph Macauly Gonzalez with a count of continuous sexual abuse of a child with two or more victims, which carries a punishment of 25 years to life in prison without parole.

April Fool’s Day has always been marketing’s unofficial playground. But in 2026, brands didn’t just chase laughs. They engineered campaigns that felt believable enough to trigger curiosity, clicks, and in some cases, real purchase intent. From fake product drops to self-aware platform jokes, the real takeaway isn’t just creativity. It’s how brands are using humor as a low-risk testing ground for ideas that might actually work. This article explores the most notable April Fool’s Day brand stunts this year and what they reveal about modern marketing strategy, audience psychology, and platform-native storytelling. Short on time? Here’s a table of contents for quick access: What happened: the April Fool’s Day campaigns that got people talking Dyson Beauty pet range IKEA ALLËNKI wearable tool Cup Noodles heatless curls kit Yahoo Scrōll Stoppr Snapchat “Reals” rename Heinz matcha mayo Jetstar’s fixed 75-degree seats Ryanair’s “professional tone” switch Pepsodent sambal toothpaste Doritos 6-in-1 bodywash Liquid Death’s “house giveaway” KFC Singapore’s “April” giveaway McDonald’s Singapore Grimace protein shake Garrett Popcorn micro bag Why these pranks worked: the strategy behind the absurd 12 best marketing campaigns of all time From viral moments to brand movements, what the best campaigns teach modern marketers ContentGrip Patrecia Meliana What

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Updated Wed, July 17, 2019 at 8:04 PM UTC CBS Photo Archive via Getty Images James Corden's viral-friendly Carpool Karaoke videos have given The Late Late Show exposure well beyond it's timeslot. Now CBS wants to squeeze out a little more of Corden's magic by giving the singing Brit his own (fictional) competitive reality show called James Corden's Next James Corden, in which fake contestants compete to (eventually) take Corden's job. But the show won't be on CBS or All Access when it arrives this fall -- instead, James Corden's Next James Corden will be headed straight for Snapchat Discover. Although the show's PR makes sure to note Corden is not actually thinking of leaving his hosting job, the premise of finding someone with Corden's effusive and cuddly personality makes for good Snapchat content. Aside from Corden, the new show is expected to feature bandleader Reggie Watts and "many familiar faces." Meanwhile, Corden's Carpool Karaoke spin-off show that was supposed to be one of Apple's first original productions has been postponed indefinitely. Snap has also run into issues with the Discover platform recently. The company is determined to treat the service like TV and encourage professional content, but it also

Home | Science & Tech | Snapchat Doubles Down On Authentic Content After April Fools Reals Prank Snapchat has reaffirmed its focus on authentic, user-generated content on Spotlight following an April Fools’ prank. The platform plans to reduce AI-driven and syndicated posts while highlighting strong growth in creators, engagement, and user activity, particularly in the US. Published Date - 4 April 2026, 05:05 PM Hyderabad: Snapchat has reaffirmed its commitment to authentic, user-generated content on its Spotlight feature following a light-hearted April Fools’ Day prank that briefly rebranded the platform as “Reals.” The company clarified that while the temporary name change was intended as a joke, it reflected a broader strategic direction focused on promoting original, unfiltered content created using the Snapchat camera. As part of this push, Snapchat said users will see fewer synthetic AI-generated videos and widely syndicated posts on Spotlight. The platform aims to prioritise content that feels personal and native to its community, enhancing overall user experience. Snapchat noted that Spotlight’s appeal lies in its authenticity, featuring candid moments, spontaneous reactions, and everyday experiences shared by users—from regular Snapchatters to established creators. Strong growth momentum The company reported significant growth in Spotlight usage, particularly in the

For feedback or concerns regarding this content, please contact us at crypto.news@mexc.com YouTube vs TikTok vs Instagram vs X vs Snapchat vs Facebook vs Twitch vs Kick: Creator Pay Compared to Subscription Platforms Like Passes and Patreon The Short Answer: Not Enough Every major social media platform pays creators, but none of them pay enough to build a stable business on platform revenue alone. YouTube pays the most at $3-$5 per 1,000 views for long-form content. TikTok pays $0.40-$1.00 per 1,000 qualified views. Instagram pays almost nothing per view directly. X pays roughly $8-$12 per 1 million verified impressions. Snapchat, Facebook, Twitch, and Kick each have their own structures, but the pattern is the same: creators do the work, platforms keep most of the money. On Passes.com , the creator subscription platform with a 90/10 revenue split, creators keep 90% of everything they earn. Just 500 subscribers at $10/month generates $4,450/month after Passes’ 10% fee. Earning that same amount on YouTube would require roughly 280,000 views per month. On TikTok, you’d need over 4 million qualified views. On Instagram, it’s essentially impossible through direct platform payouts alone. This article breaks down exactly what each platform pays, what the math actually

Documents show he told the victim he didn't care about her age because their relationship would not be "sexual." SAN ANTONIO — A man has been accused of sexually assaulting a teenage girl he met on Snapchat, according to an arrest affidavit. Ricardo Mata, 32, allegedly met the victim on Snapchat, where she told him she was 14 years old. Records show that Mata told her didn't care about her age because their relationship would not be "sexual."  Documents state that after a few weeks of communicating through the app, the victim and Mata planned to meet in person. The victim gave Mata her address, where he picked her up and took her to an unknown hotel. The victim told Mata she did not want to have sex, but he told her the hotel was because his brother did not want people at their residence.  According to the arrest affidavit, Mata and the victim began to watch a movie while laying in bed, when Mata pulled the victim on top of him with their clothes were still on. Mata then pulled his pants down and the victim's pants down before attempting to have sex with her. After some failed attempts