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Facebook has been in the hot waters a lot recently and while the tech giant was being criticized by a lot of whistleblowers who happened to be former employees of the tech giant, Snapchat owner has now come up with its own statement.Though, the Snap's CEO did not put any allegations or came up with any proof of Facebook’s wrongdoings, he simply pointed out that all other tech giants should not be compared to one.He said, in an interview to The Economic Times, that Facebook has taken some steps which have costed them negative outcomes and instead of focusing on improving them, the tech giant has come up with ways to justify them. All these impacts have caused some negative results in our society.However, while the tech firm has made some negative impacts on the society, according to Evan Spiegel, not all tech firms should be portrayed in the same light. If Facebook has made mistakes that have caused negative results, it does not mean all tech firms will do the same.This statement of his comes after Facebook was called out by its former employees and a lot of evidences against its working which portray that the tech firm keeps its…

Snapchat is not only the platform of choice of Millennial and Gen Z audiences in Saudi Arabia, but also incredibly popular amongst parents, according to a recent study by Snap Inc. conducted with Kantar. Snapchat already has a monthly addressable reach of 19.5 million in the Kingdom and is the platform of choice for many Saudi’s. The study has found that 71% of parents in Saudi Arabia now use Snapchat, and that advertising on the platform plays an influential role in their purchasing decisions. The findings suggest that Snapchat encourages responsible conversations among family members on their purchase decisions. Among these parents, almost 9 in 10 feel positive about the advertising they see on Snapchat across product categories, and over 80% state that this advertising influences their purchase decisions. Accordingly, more than 9 in 10 take action after seeing an ad that interests them. This is inclusive of clicking on an ad directly, reading product reviews online, or asking friends and family members. Snapchat parents are also quite democratic in including other family members when making purchasing decisions. A majority of Snapchat parents claim that their children influence their purchase decisions in some way, and most parents with teenage or adult children rely on their…

FP TrendingOct 29, 2021 11:41:37 ISTSnap Inc., which houses the social media app Snapchat, reached 100 million monthly users in India, as announced in the second edition of the ‘Snap in India’ event hosted on 27 October. While celebrating the achievement, Snap also announced strategic brand partnerships with a host of companies, including Flipkart and Zomato. Snap CEO and co-founder Evan Spiegel said the company will continue to anchor "efforts around celebrating local culture and talent," apart from providing resources and empowerment to the community of Indian creators. Snap will partner with Flipkart to develop 'innovative AR experiences' for online shopping. This will be the first e-commerce partnership for Snap in the country, with the company’s Camera Kit being an integral part of the “Camera Storefront” of Flipkart. The co-founder and Chief Technology Officer of Snap,  Bobby Murphy, said AR is at the “core of Snapchat’s offerings in India”, adding that the company aims to partner with more local creators in the country to increase the number of “incredible experiences available to Snapchatters”. The company is also partnering with Zomato to launch the first Snap Map in the country, which will allow users to order food from their personal map…

There’s a change going on in social networking apps with Android 12, starting with Pixel 6. This device – and the Pixel 6 Pro – are both ready to roll with multi-camera use in social networking apps that are ready to implement the change. The change comes in the newest camera API with Android 12, but it doesn’t necessarily work with every single device that can currently run Android 12. If you’re using a device that’s properly implemented the new camera API with Android 12, you should be able to switch between cameras in apps like Instagram and Snapchat. The word “properly” is important here, as it requires that the device maker took the time to impart the powers of the API on the device as the device transitioned to Android 12. You might also find this feature working with a Google Pixel 5. When I am using a Google Pixel 6 or Pixel 6 Pro and I open the latest update for Snapchat or Instagram, I can change between cameras in the in-app camera UI. There is not currently a “switch camera” button for this system. It is instead an intuitive addition of zoom power. If I’ve opened either…

October 27, 2021 Posted: October 27, 2021 Updated: 8:24 PM KUSI Newsroom SAN DIEGO (KUSI) – Senators put social media executives from YouTube, TikTok, and Snapchat on the defensive Tuesday, questioning them about what they’re doing to ensure young users’ safety on their platforms. Shibani Joshi, Technology and Business Reporter and Expert, joined KUSI’s Logan Byrnes on Good Evening San Diego to give her reaction to the situation. Joshi described the algorithm as the reason users get sent down a vortex of ideas that end up far from what they had initially “liked.” On Instagram, users are typically putting their best foot forward, which often digitizes as a lavish lifestyle, and those who don’t have such means are often left feeling depressed, Byrnes and Joshi discussed. Joshi emphasized the complexity of a solution to the problem.

WASHINGTON: YouTube, TikTok and Snapchat are offering only "tweaks and minor changes" in their operations to ensure young users' safety amid rising concern over the platforms' potential harm to children, the head of a Senate panel told the companies' executives Tuesday. "Everything you do is to add more eyeballs, especially kids', and keep them on your platforms for longer," Sen. Richard Blumenthal, D-Conn., said at the start of a hearing by the Senate Commerce subcommittee on consumer protection that he heads. The panel took testimony recently from a former Facebook data scientist, who laid out internal company research showing that the company's Instagram photo-sharing service appears to seriously harm some teens. The subcommittee is widening its focus to examine other tech platforms, with millions or billions of users, that also compete for young people's attention and loyalty. "We're hearing the same stories of harm" caused by YouTube, TikTok and Snapchat, Blumenthal said. "This is for Big Tech a Big Tobacco moment ... It is a moment of reckoning," he said. "There will be accountability. This time is different." The three executives - Michael Beckerman, a TikTok vice president and head of public policy for the Americas; Leslie Miller, vice president…

Lawmakers are trying to decide if Big Tech and the World Wide Web should be regulated to protect children, as they investigate social media giants and whether key safeguards exist.  TikTok, YouTube, and Snapchat entered the Capitol Hill crossfire Tuesday, defending their platforms before the Senate subcommittee to protect children online while hoping to avoid any Facebook comparisons.  As these players see great growth in young users, they're also out to prove that they have implemented safeguards.  This comes after recent headlines highlighted how Facebook business practices could negatively impact children. Now for the first time, senators are working to put privacy regulations on Big Tech.  "You cannot trust these kids with Big Tech," Senator Richard Blumenthal (D-CT) said in his opening statement.  Witnesses included Snapchat Vice President of Global Public Policy, Jennifer Stout, TikTok Americas Vice President and Head of Public Policy, Michael Beckerman, and Google Vice President for Government Affairs and Public Policy, Leslie Miller. The names and faces behind the companies in question were cross-examined about their safeguards for children under 13.  Senators demanded specifics on areas such as data collection, algorithms putting ads and sexual content in front of kids, plus content ranging from glorifying eating…

WASHINGTON – Bearing down on hugely popular social media platforms and their impact on children, the leaders of a Senate panel have called executives from YouTube, TikTok and Snapchat to face questions on what their companies are doing to ensure young users’ safety.The Senate Commerce subcommittee on consumer protection is fresh off a highly charged hearing with a former Facebook data scientist, who laid out internal company research showing that the company's Instagram photo-sharing service appears to seriously harm some teens. The panel is widening its focus to examine other tech platforms, with millions or billions of users, that also compete for young people’s attention and loyalty. The three executives — Michael Beckerman, a TikTok vice president and head of public policy for the Americas; Leslie Miller, vice president for government affairs and public policy of YouTube’s owner Google; and Jennifer Stout, vice president for global public policy of Snapchat parent Snap Inc. — are due to appear at a subcommittee hearing Tuesday.AdThe three platforms are woven into the fabric of young people’s lives, often influencing their dress, dance moves and diet, potentially to the point of obsession. Peer pressure to get on the apps is strong. Social media can…

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Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing the exceptional results and reach that businesses can achieve through the Snap Camera. The campaign showcases how brand partners across different verticals in the region are leveraging the full power of augmented reality (AR). On the campaign landing page, visitors can try out sponsored Lens from 16 brand partners, including regional activations done by adidas, Ounass, Nestle, stc, and StarzPlay. Here are a few of the highlights from the local Lens activations, delivering real business results powered by augmented reality: adidas adidas collaborated with Snapchat to help raise awareness of its new regional flagship location, and to get Snapchatters to talk about the brand and its new location. The partnership aimed to provide customers with a unique and engaging augmented reality experience, highlighting what they can expect when they visit the store. Consequently, a Portal Lens was developed, inviting Snapchatters to step foot right into the action, encouraging them to head to the store to experience it all in real life. The Portal Lens achieved 3.4 million impressions. Ounass To encourage customers across the Kingdom of Saudi Arabia to explore its beauty and…