BrandSutra: Is Clubhouse exciting for brands? – Free Press Journal
You have probably attended a Clubhouse meet by now or hosted a session of your own. Even if you haven’t, you have probably heard that Clubhouse is showing a steady rise in numbers in India. Is it going to be the Next Big Place for brands to tell their stories? Will it fade into brand oblivion like Orkut, Snapchat and Foursquare or stay relevant but niche like Twitch, Telegram and Reddit? Where did Signal go, by the way? Wasn’t it going to be the new WhatsApp?It may be too early to say anything about Clubhouse from a brand strategy perspective. While brands are finding ways of registering their presence on Clubhouse, there aren’t enough analytics for India to know whether this will become an essential part of social media strategy or not.A report on Quartz said the number of Indian users of Clubhouse had gone up to 5.2 million in June, which, compared to the 1 million users reported in May (according to an Economic Times article) would indicate that this is substantial growth. From the ground level, I can only say that the number of people on my list now on Clubhouse seems to be growing day by day.…
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